Asian casino firm Melco Resorts and Entertainment Limited has reportedly declared that it will not be using junket operators to attract high-rolling players to its soon-to-open Morpheus hotel tower.

According to a report from the Reuters news service, the revelation came from Lawrence Ho Yau Lung, Chairman and Chief Executive Officer for Melco Resorts and Entertainment Limited, and means that the under-construction Macau facility will instead utilize its own database in an effort to diversify its customer base away from an over reliance on premium players.

“Eventually it’s much better to develop your own database than rely on junkets,” Ho reportedly told Reuters on Friday.

Hong Kong-listed Melco Resorts and Entertainment Limited is additionally responsible for the City of Dreams Manila, Altira Macau, Studio City Macau and City of Dreams Macau integrated casino resorts as well as the Mocha Clubs chain of electronic gaming machine parlors and reportedly stated that its $1.1 billion Morpheus is set to begin welcoming guests from next month.

Reuters reported that the 700-room Morpheus, which will moreover feature a small casino as well as a range of special event facilities, is sure to benefit from the recent resurgence of Macau’s gambling market with April’s 28% increase year-on-year in aggregated gross gaming revenues representing the 21st consecutive month of such growth.

The news service reported that high-rollers account for over half of Macau’s aggregated gross gaming revenues with these players wagering approximately $127,395 at a time. Ho purportedly furthermore explained that he expects city-wide casino takings for 2018 to rise by about 20% year-on-year and exceed earlier predictions of high single to low double-digit annual growth.

“Year-to-date growth right now is well over 20% [and] it will normalize but will still blow out the original expectations,” 42-year-old Ho reportedly told Reuters.

Finally, Reuters reported that Melco Resorts and Entertainment Limited also has hopes of being selected to run one of three inaugural integrated casino resorts possibly coming to Japan and recently announced plans to open a temporary gambling venue in Cyprus later this year in advance of premiering a full-scale development for the island nation in 2021.

Soon-to-open Morpheus to eschew the use of junket operators was last modified: May 7th, 2018 by Adam Morgan