Free-to-play sports prediction games innovator SportCaller has announced the signing of a deal that will see it provide Australian online bookmaker Sportsbet with a range of localized titles offering jackpots of up to AU$350,000 (US$263,480).
SportCaller explained that it initially supplied Melbourne-based Sportsbet with a free-play National Basketball Association (NBA) title but was soon re-commissioned to develop a bespoke portfolio of games involving the rugby league and Australian rules football in order to help the online bookmaker to boost acquisition and retention rates.
Dublin-headquartered SportCaller stated that the deal will see it integrate all of its games into a single Sportsbet app with the newest titles asking users to predict the goal scorer or first try via multiple-bet propositions in five featured weekly National Rugby League or Australian Football League matches.
Cillian Barry, Managing Director for SportCaller, described the deal with Sportsbet as a ‘no-brainer’ before declaring that the sportsbetting operator has ‘the expertise and ambition to invest and grow market share’ across Australia.
“Having pioneered the free-to-play jackpot model with football and racing, it’s rewarding to see our games’ core values of outstanding gameplay and bet-conversion export so effectively into other sports,” read a May 10 statement from Barry. “SportCaller’s patented database schema and integration are flexible enough to easily adapt to the differing data and logic of any sport, maximizing the free-to-play possibilities no matter what the territory.”
SportCaller detailed that its newest games will utilize a single sign-in system that is to permit users to register, login, play and bet via a ‘one-wallet experience’. It proclaimed that the innovations are to moreover feature unique customer relationship management services in order to offer operators the ability to run fully-compliant push notifications from a secure API.
Ryan O’Callaghan, Head of Sports Product for Sportsbet, declared that he had been ‘pleasantly surprised’ by the retention rates and performance of SportCaller’s free-to-play NBA games and that this had given his firm the confidence to ask the Irish firm to create similar titles ‘for our users across additional sporting codes’.
“The chance to back their favorite players to score first for a huge jackpot has been taken up by both casual and regular punters,” read a statement from O’Callaghan.